IN 1958 David Ogilvy, the founder of agency Ogilvy & Mather, pinched a quote from the technical editor of The Motor, who probably pinched it from a Pierce Arrow ad in the 1930s. It became the most famous headline in advertising.

JUAN Fangio was sponsored by Juan Peron for the whole of his spectacular career. For younger readers, Juan was the husband of blonde actress Eva, who Andy Webber (no relation to Mark) and Tim Rice, made the star of the musicalEvita. Juan Fangio (every male is called Juan in Argen...

IN his really long poem Inferno, Italian crooner Dan Aligheiri writes of his descent into the ninth level of hell. It is so crook that even Satan is trapped and, contrary to recent reports, not all that happy to be there. Friends, I have to report that last weekend I was there, a...

I WAS at Seaside, California, watching my hero, Jay Lamm, organise another great motor classic. Seaside is close to Pebble Beach, but without the class.